4 Essential Steps for Laying the Groundwork When Starting Your Business
- Be Light Media Admin
- Mar 6
- 3 min read

Building a successful business as a remote mom entrepreneur isn’t for the faint of heart. It takes strategy, dedication, and the right tools — here's how to lay the foundation for your venture with confidence.
When I started, I didn’t realize just how long it would take to turn a profit and understand the key elements that attract leads and encourage them to follow through on the desired action.
My journey began in 2014, after a few years of designing event flyers and building and maintaining multiple websites. My circle kept saying, “You should start a business.” The words alone were daunting, but truly grasping what they were suggesting has been a 10-year journey filled with trials, setbacks, and triumphs.
That sounds dramatic... let’s just say the journey has been real! By 2022, I was preparing to incorporate my business and apply for my MBE certification. I finally mustered the confidence I needed to start talking about my business more openly. It took me a while to pinpoint where I felt the most tension in networking, and it turned out to be that common problem: worrying too much about what other people think about you and your decisions. Not long ago during meditation, I came across a yogi who shared how this was the very thing he had to conquer before he could truly travel and study as his heart yearned. That hit home.
Speaking of travel — that’s a story worth sharing. I started researching digital nomads, and as a big fan of HGTV and the Travel Channel, I was hooked. It all looked so carefree and doable. I had decided that I was going to travel or at least interview people who did. I became obsessed with the idea, and wouldn't you know it? The magic of manifestation came through. In the spring of 2023, I manifested a 16-month digital nomad experience (definitely not for the faint of heart).
Here’s here are somethings to begin working on while you get your business entity paper work completed and submitted.
1. Starting Your Business: Laying the Groundwork
Turning Your Idea into a Business Model
Choosing the Right Business Structure for Remote Entrepreneurs
Setting Realistic Goals and Milestones
Creating a Time Management Plan for Building Your Business
2. Building Your Brand: Creating a Strong Identity
How to Develop a Brand Voice That Resonates
Designing a Logo and Visual Identity for Your Business
Choosing the Right Website Platform and Domain Name
Writing Website Copy That Connects with Your Audience
3. Growing Your Audience: Marketing & Outreach
Leveraging Social Media to Build a Following
Crafting an Email Marketing Strategy That Converts
Using Networking to Strengthen Your Business Connections
Balancing Organic Growth with Paid Advertising
4. Scaling & E-Commerce: Expanding Your Reach
Setting Up an E-Commerce Store for Your Products
Streamlining Your Operations with Automation Tools
Creating a Sustainable Growth Plan
Reinventing Your Model for Long-Term Success
Looking for tools to support your remote work lifestyle? Visit our Working From Home Co. store for curated essentials designed to make your journey smoother.
Need personalized guidance for your startup? Be Light Media is here to help! Book a free 30-minute consultation to discuss your next steps and build a strategy that works for you. Click here to schedule your session.
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